So now when I go to a wedding, I take it as a celebration of the success of the parents, she says. She feels the younger generation today is too narcissist in this age of social media and they need to accept when they are at fault. That was a tough time when its your first born, you feel guilty. Yet, she says dig in your heels and keep going. But along with their sense of evolution, its also their attitude that has dictated their success. Here one has to nurture and build teams which understand the brand. In Pakistan, copyright laws are very loosely applied; you lose market share, but you learn to live with it. Sana and Safinaz are in a pretty amazing position and theyre both pretty amazing themselves, considering the position Pakistani fashion is in these days. sana hashwani corona test . She started working when she turned 19 and married her high school sweetheart 15 years ago. They are starting to believe in our brand. While managing such large projects in the service sector of Pakistan, Iqraa is also a wife and a mother and knows how to value and nurture relationships. He authored his memoir 'Truth Always Prevails' in 2014. We outgrew them. I wouldnt have been here, giving this interview, if it wasnt for them.. Clothes mean nothing until someone lives in them. Proud of the two entrepreneurs who made it big on their own in-spite of their privileged backgrounds. "Weve outgrown different phases. Now, the only important thing for girls is not just looking good and getting married. Now, Paperazzi is on its 160th issue and the pressure is on. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. She was in a relationship with a man named Ismail Khan. It was crass. Do they also have a succession plan in place, I ask? "Our first ever show was a disaster; I remember Safinaz cried after it. Linked companies : Jubilee General Insurance Company Limited - Landmark Spinning Industries Limited. Suddenly, change came when Karma, HSY and Maria B. came on the scene. They have become huge! I do everything I tell everybody else to do. Iqraa Hassan Mansha started off with a very small boutique hotel in Lahore and has recently opened the state of art Emporium Mall, which she calls her gift to the people of Lahore. I meet new people, encounter new struggles every day, the learning curve is beyond amazing.. Its amazing how people have created stuff out of thin air., As a bridal makeup artist, Bina struggles with people who have a constant desire to be fair. Even now, patients are doubtful of a female surgeon till they get to know and trust her. The day they published their 100th issue was a major miracle moment for her. Until recently, we were completely hands-on and did everything ourselves, but we have realised this will not work anymore. Trying out something new may not be easy, but it may open doors to a world which is unknown, but is beautiful and rewarding. There have been many moments when we wanted to quit. Theres a lot of competition in the market for bridal wear and everyone is doing a really good job; that client now has got 10 people she can go to. The field comprised of only a handful of women at that time. Sana Hashwani signs up as Board Member of Fashion Pakistan, and she comes with great ideas. Such a time too, passes.. calling the social media . March on, Ladies! However, the company was nationalised in 1973. Sana Safinaz is part of SSFR (PVT.) I decided to go to US for training and when you went into residency, for every 6 men there was maybe one woman taken in, she explains. ""One of the recipes for success is failure as well," Sana is honest to admit. When you get to this level you have to rely on professionals; there is only so far the two of us can take our vision. Its something we have to change. However, she is quick in dealing with them. "Its the business of fashion that keeps driving us," Safinaz Muneer continues. You get in there; you bounce off them because they have different ideas. According to her, hard work and dedication always pay off. It was a hair show and we did the clothes for Tariq Amin and people said what are you doing? SANA SAFINAZ: Sana Safinaz was founded in 1989 by the two women Sana Hashwani and Safinaz Muneer. In May 2011 in a press conference, he expressed his support for Pakistan and its institutions, particularly military and expressed confidence in the abilities of Pakistanis. She always wanted to be known for her own work rather than being recognized as the cousin or the sister of someone successful. At that point I realised a normal, healthy baby is really a miracle and gift from God and I cant thank Him enough for my son. Iqraas journey shows that no matter how successful a woman is, she is a mother before anything else and her children are in fact her greatest assets and the real reason for her happiness. Amin A. Hashwani is Chief Executive Officer & Executive Director at Landmark Spinning Industries Ltd. Honey, India need not copy you. The duo is all set to launch its first Muzlin collection of the year and their ubiquitous luxury lawn is right around the corner too. With lawn we could have simply hit the cruise button and stayed there; we would not have gone into retail and been very happy. Sadruddin Hashwani is a businessperson who founded Hashoo Group Ltd. and who has been the head of 20 different companies. Shes a super woman and my wonder woman.. However, while going back to your roots brings to you a sense of familiarity and comfort, it has its own challenges. While helping out others through her yoga sessions, she ensures she keeps her mind at peace too. Once we reached our 100th issue we knew that we were in control and we could do this.. Copying is a worldwide issue; even the big French fashion houses struggle with the problem. Currently Im working as COO of AKU hospital, clinical labs and outreach services. calling the social media rumours "uncalled for and unproductive slander": A photo posted by Instagram (@instagram) on Mar 22, 2015 at 11:21am PDT. Mehr realized that mistakes happen, and that they didnt have to be as hard on themselves as they were. Sana has been blessed with incredible support from her family, friends, and husband. For a short while, Seveen did have a bit of struggle dealing with students who were so close to her own age but very soon she realized this is, in fact, her strength. He is also Chairman at Karachi Cotton Association and on the board of 11 other companies. "I took it very seriously. She remembers once she spent the whole day working and setting up the juice bar with her partner without having eaten at all, which made her literally black out. SH: This is the thing with age. In fact, were looking forward to it! At that time she was opening her current salon. SH: We will; with prt and lawn we have already done it. We are the only premier luxury retailer offering elegant ready-to-wear & fashion fabrics, tastefully printed and embroidered along with avant-garde silhouettes for the modern woman. After performing poorly in her intermediate exams, she saw her dream of becoming an engineer shatter. I am what I tell myself I am, so whenever theres a struggle I repeat to myself: I am a strong independent woman, I can do this, I am enough, she says when explaining her mantra of success. SM: Retail is only as good as your team is. They took the concept of designer lawn to another level. A: How does your interiors business fit in? "If you want to grow, no. When lawn started getting pricey, they introduced the lighter version - Muzlin - for younger women who didnt necessarily want to dress up daily wear. For her, family comes first and she doesnt believe in living a life with regrets. You need to keep focusing on taking it forward. She is someone who values the lessons life has to teach. But what you need to do is push yourself harder, organize yourself, and prioritise what is important. But 27 years cant all be smooth sailing. For the best experience on our site, be sure to turn on Javascript in your browser. From being pregnant to making the effort of getting your children through the years at school, instilling the drive to work hard, teaching them about being balanced and inculcating the sense of religion, it all takes a lot. We are a tiny business, for me it felt super uber cool to have my name up there. They wont. Sana Khan with Vishal Karwal. President of Pakistan Arif Alvi conferred the award upon Hashwani at the Pakistan National Day ceremony on March 23, 2019, at the President's House in Islamabad.[9]. Came straight home into quarantine as any responsible adult who has travelled abroad should do. A: What made you decide to go into retail? That was such a challenge for me, to become something that matches up to the expectations and successes of the rest of the women I am surrounded by, Seveen proclaims. You can never rest with retail. Be proud to be brown! With experience, they have learnt how to deal with people, customers, and compensations. We need to delegate and have younger people work with us. A: So it is contained? It has a huge filter down effect. Sana Safinaz Lawn Collection 2014 - 'A Combination of Two Designers' August 22, 2022; 0 Comments; Sana Hashwani and Safinaz Mureen. Change was something that she used to fear but has learnt that accepting and adopting change is, in fact, healthy. Sanas favorite remedy is getting massages, even if she has to call someone home to get it done. If you are the most coveted lawn designer, its natural that everyone wants to have it and the minute the demand is created, someone will meet it. Great ladies,Great job done.A big lesson for all our young girls.You can do everything.just learn from Sana Safinas to do big jobs.Both ladies deserve National award for creativity, We meet at the Sana Safinaz studio on the Mai Kolachi road in Karachi; its a little wooden door that opens to a wonderland for women. [7] Her strength and support is the reason behind the success of each and everyone in my family. I tested positive Sunday night the day I arrived and have been in quarantine since the flight. Sana has managed to sail through, learn a lot and its been an amazing journey so far. Sana Safinaz are true innovators and trailblazers in all their business and creative endeavors and have set the bar high for the business of fashion in Pakistan. A: Do you find retail a profitable business? SH: Not at all. Sana Hashwani Safinaz Muneer: Headquarters: Karachi, Pakistan. This is a one-on-one business; nothing is available from a store, because the minute we open a store, the market will be flooded with copies. What is so great about having your own stores is that you can deliver on the trust value of your brand and in this way control your image. If a woman is successful, it is for the betterment of the family, not just financially, but in the way that she is able to prepare her children for the real world, believes Seveen. Sana Safinaz is famous for introducing the traditional eastern designs in most modern and innovative way that make remarkable impression over the fashion industry of the country. She advises other young girls to do the same, and to not be bothered by the opinion of others. Miracle Woman Sadaf Khans journey shows how, if women stick it out, the hurdles that life throws your way become a thing in the past before they even know it. ", Sana says, "I am just excited by the whole thing. She would go round and round the roundabout to see it. Again it was not a big vision; we said lets start this and see where it goes. We design and run bridal entirely on our own. Sana: Everyone wants this economy to go forward, so with everything being documented, businesses . We are going to be at this for some time. In Pakistan, any business owner could actually run an IDP camp I think! Sana and Safinaz are the most non-political and pleasant people in the field. However, luck was not on her side and she failed to find a job. She started working when she turned 19 and married her high school sweetheart 15 years ago. We get into deep, long, and annoying conversations about post-colonial hang ups. We have just entered the prt field and it is a tremendous challenge. We have a full return policy, which is something new in Pakistan. No one is going to order an expensive bridal outfit without talking to me; if I am not available, people come back another time. I have to-do lists for the week and on Sunday I realize I didnt get any of the things done. That recognition of the importance of evolution, to move on; Sana and Safinaz are cognizant of the fact that change is good and that makes their brand just as relevant, today, as it was two decades ago. You dont have to be glued to your kids the entire day. We followed our instincts and they were spot on. For example, our new muslin line is only distributed through our stores. It is so liberating. A: So the brand is very much associated with the two of you? Sana Hashwani. The talent in Pakistan is beyond amazing and I find it my duty to bring out the best from all my employees. Facebook gives people the power to. Every Monday morning, I feel I cant go on anymore. But Mehr manages to pull through every time and the cycle continues. But seeing how Mehr has tackled every challenge thrown her way so far, we are convinced that she is going waltz her way to many bigger successes. Terms and Conditions Privacy Policy. Good work. Just be confident and believe in yourself. When Safi places an order for lace, the shopkeeper is happy because she has bought his entire supply. I am really excited by design because right now you have these tremendous school of kids coming out. Therefore, after graduating with a Masters degree in textiles from Central Saint Martins in London, she returned to Karachi and carved a special place for herself in the textile sector. Looking after 2 babies is difficult and sometimes weak moments take over when I want to give up, explains Sehr. Safinaz is married to Sana's brother. She is glad she made the decision to give more time to her family and now is busy being a good wife, daughter and an arts instructor. She unwinds with TV shows, reads books, and hangs out with friends and family. I have very problematic skin and taught myself to cover up. Let me explain. By 1970s, it had become Pakistan's largest cotton trading company. (LHR) +92-42-3575-8120-25 20-N, Gulberg II Lahore, 54660 27 years into the business, having experienced both highs and lows, they are just as excited by fashion, today, as they were when they started out. By Web Desk. Good for them. SH: Getting there. Both women started off in the largely male dominated industry of fashion and retail and sought to a targeted niche market of a largely higher socioeconomic clientele. Number of locations. After a lot of contemplation, she took the most difficult decision of her life; she moved back to Pakistan and started working with Sana Safinaz. Failure has come many times. Weve been doing that net dupatta with sequins and the silk border and we continued to do it for 10 years because it was easy. She believes that if one pursues progress then every setback and every challenge is motivation to work even harder. ", "It excites us, we love it," Sana is quick to respond. Apparel collections include but are not limited to Pret, Diffusion and Bridal Couture lines. Im a makeup artist and own a salon and a photography studio. At 40, Bina Khan feels like she has achieved a little and has a long way to go. Reams upon reams of cloth draped around each model. Abroad, when a designer retires, the design house goes and finds the next top designer. Having said this, you have to be hands on if you want a successful business. It was crass. How much is enough, I wonder, as Sana Safinaz continue talking about their endless reservoir of ideas. Theyre all revved up for fashion week and are celebrating the inclusion of their names in the top 50 CEOS of the country. I am the face of bridal. I did my undergraduate degree from IVS so teaching there is such a great pleasure for me. Women today are educated, talented and accomplished, and these traits go hand-in-hand with being financially independent. People come by word of mouth. The next one I do, I will do with a gallery. Theyre going to trust Mohsin. Fashion is one of the few thriving businesses in Pakistan. It is the little things that bring the greatest of joys in life and it is the willpower that knows no obstacles. Your children are your extension, something tangible that you leave behind in the world. SANA HASHWANI: We love both the business and the design aspect. If they dont succeed in life its a very harsh thing for a parent to look back and say I should have tried harder, says Sadaf. I will miss the fashion week and it will not be the end of the world. Mehr gives maximum time to her children while they are up but after their bedtime its all about self-love. I would say that one secret to their success is the fact that they do everything tastefully; women of all ages look at Sana and Safinaz and want to be them. However, because of the support of her husband and in laws and the sense of positivity instilled in her by her mother, she snaps out of pessimism very quickly. "Maybe cosmetics, different things from our retail points of view because now we have a network that allows us to do more. We have entered the next level with prt and are investing in the product and the brand. That is quite an achievement in a male dominated corporate world. While she loves her work, Sehrs Miracle Moment is her set of twins. You have to be careful about how quickly you expand and how much dead stock you carry, because it is a drain on finances. This is a time when most of them are bored, disgruntled or struggling. Im basically responsible for 236 lab specimen collection units from Karachi through to Gilgit, 11 stat labs spread through the country, one tertiary lab at stadium road campus, and 12 outpatient medical centers in Karachi, Rawalpindi and Lahore.. Sana and Safinaz introduced the concept of lawn as formalwear, introducing chiffon, silk and net dupattas to dress it up. . At 8 p.m. just before I put my boys to bed, I have a slight silent nervous breakdown, she laughs, and giving the due time to my work and to my children is probably the toughest thing for me. That way she wont have to compromise. Confidence matters. March 23, 2020 March 23, . That is the scary bit! Some of the teachers that taught me are still there and they are my mentors, she says. She has chosen the CEO of an upcoming hotel brand in Pakistan, the Editor of Paperazzi, a Yogi turned entrepreneur, a highly dedicated surgeon, a PR Guru, a fashion designer, a versatile professor of Art at IVS, a Chartered Accountant who is the COO of AKU facilities and last of all Karachis most well known Makeup Artists and Entrepreneur, Bina Khan. Simple things work., Living in Karachi, were all aware of city conditions and how calm can turn into chaos in a matter of minutes. Established in 1989 Sana Safinaz, founded by Sana Hashwani and Safinaz Muneer, is an established fashion label and one of the most prestigious and diversified in Pakistan. Sadaf makes it a point to make up for the lost time later when she wraps up her work. However, she is glad about the fact that because women like herself continued to push for it, the current trend is much different and there are many more females preparing to become surgeons. JavaScript seems to be disabled in your browser. I still remember the first few luxury collections that swept the nations women away and caused major hysteria at exhibitions and sales. Her salon is her second home and a safe zen place for her clients. . Her entire family asked her to quit her job, and after consulting several people, she decided to work part time. The lady who doesnt earn any money may be running a charity school so as long as youre doing your bit for the earth why not. Read More: Daughter of Sana Safinaz's owner Zevair Hashwani tests positive for COVID-19. SM: We are excellent multi-taskers. Retail is new here and it is not a business that will grow by leaps and bounds, because it is linked to the economy. Why would a young girl like Sasha or Zuwair (Safinaz and Sanas young daughters) trust a 50-year-old? Thats why Sana Safinaz today has a very young dynamic.". The three of us sit together and we trust Mohsin because of the youth factor. [4], In 2014, Hashwani published his best-selling memoir Truth Always Prevails. But while striving to make her own mark in the world, she never forgets her responsibility as a mother. SM: In retrospect I think that had we had business degrees we would have been savvier, although our baby steps toward the bigger picture worked for us. Rich getting richer. ", The News International - Copyright @ 2010-2023, The little prince and the art of perception management, From Pakistan to Jordon, with love from Jimmy Khan. There are no tried and tested processes, and unlike other fields where once the formula is worked out, you can keep doing it 24/7/365, we have to reinvent ourselves five times a day. We have invested heavily in our brand and we have to think where the brand will be when we are not there. A chain of Sana Safinaz retail outlets opened in 2013 across Pakistan providing the latest in trendy and contemporary ready to wear clothing of both western and eastern aesthetic as well as unstitched designs, accessories and footwear. The leaps are huge as compared to say 15 years ago in terms of the freedom women enjoy and it is time they embraced it and defied the gender moulds. It took a lot of time and patience to align a way of working. Now its all about routines and time management for Sana. LIMITED. There are moments of weakness, she admits, when one is on the go all the time, trying to do so many things simultaneously. If you start thinking like that, youll be able to figure out your way through any situation. Sadruddin Hashwani is a Pakistani entrepreneur. According to rumors, Owner of Clothing brand Sana Safinaz, Sana Hashwani, and her kids are tested positive for coronavirus. May be they will in future. Before Pinterest and the internet, references came from books, museums and other sources. She thanks her mother especially for all the qualities she has passed on to me, for always believing in me, and constantly reminding me to be grateful to God every day. This is what has kept her away from feeling weak and incapable amongst all the hustle and bustle. Sana Safinaz contact info: Phone number: +92 21111003005 Website: www.sanasafinaz.com What does Sana Safinaz do? Dont they worry about being plagiarized, as the copycat culture has snowballed in the past decade or so, with the countrys major designers worried about the lack of regulations when it comes to intellectual copyrights. Two very extraordinary ladies. The same goes for interiors; people are not interested in our team designing their house, they want to talk to us; they want our vision. But managing to complete her CA despite all the odds was Shaguftas miracle moment. However, this is a learning process and a very young field in a young country and Safi and I have learnt from mistakes that someone 10 years from now will not make. You have to keep on innovating," Safinaz says with absolute clarity. Sadruddin Hashwani is a Pakistan based business magnate, author, and billionaire. When I moved to New York, something about Pakistan kept calling me back. To have them be your colleagues and not your teachers is a bit of a struggle, she says with a laugh. In carving her career path, she does feel bogged down sometimes because of the demands she has to meet as a mother. Sana handles prt entirely on her own. He is creator and chairperson of Hashoo Group, an agglomerate of PC Hotels. I come from a family of very hardworking women. These are incredible achievements, and as mentors to the industry we need to focus on them. We have always gone into things by telling each other that we could do it, and we made a success of it. Their position is professionally very strong. If you can dream it, you can do it.. I never imagined I would do it one day and seeing it unfold in front of my eyes was a moment of immense pride for me. With the pace at which shes going, we wont be surprised to find Sanas achievements gracing magazines more and more frequently.

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